Dear Supporters,
We hope this message find you well. As valued members of the Jerry Green Dog Rescue community, your unwavering support means the world to us, and we’re grateful for the opportunity to embark on an exciting journey together.
In our ongoing commitment to better serve our communities and the dogs we cherish, we’re delighted to unveil our brand evolution. This exciting transformation encompasses a refreshed look and feel for Jerry Green Dog Rescue, from a redesigned logo, to updated brand guidelines, typography, and colour palette.
Whilst change is on the horizon, we want to assure you that we’re approaching this evolution with mindfulness and gratitude. Therefore, we will not be rolling out a full rebrand as part of this brand evolution journey. Instead, we will be taking a phased approach which means, as and when elements of the organisation need to be replaced (signage, literature, uniform etc.) due to natural wear and tear, we will then look to introduce the new branding. Your generous donations and continued support make everything we do possible, and we’re deeply appreciative or your unwavering commitment to our cause.
Our new branding ensures we continue to pay homage to our rich history and the enduring legacy of Jerry Green and his beloved dog Rusty. Through the brand evolution, Rusty has been lovingly brought into the 21st century, portrayed in a warm and friendly manner with a regal feel signified by his slightly raised head which connotes confidence and spirit. Through these updates, we are symbolising our commitment to progress and the future, whilst honouring our cherished roots.
Additionally, our updated colour palette and typography reflect our commitment to inclusivity and accessibility, ensuring that our mission resonates with supporters of all backgrounds and abilities.
Thank you for standing by us and for being an integral part of our journey. Your support fuels our passion and drives us forward, and we’re honoured to have you by our side as we continue to make a positive impact in the lives of dogs and their owners.
With heartfelt gratitude,
Senior Management Team
